Apify is a platform and marketplace for running web scraping and automation programs called Actors. An Actor is a serverless cloud program that accepts structured JSON input and produces structured output, and it can be run from the Apify console, API, CLI, or scheduler. The Apify Store hosts public Actors, including Google Maps and local-directory scrapers, and you can also build and host your own.
For local business data, Apify usually means choosing an Actor that matches your target, configuring its input, running it, inspecting the resulting dataset, and integrating that output downstream. You own Actor selection, run health, and how you handle schema or selector changes over time. That flexibility is the product: Apify is built for teams whose data sources change by project and who want a reusable execution model rather than a single fixed endpoint.